For many people the perfect holiday involves lounging on a beach with a cocktail in hand, while others prefer to soak up the sights and sounds of a bustling city. There’s a whole world – literally – of destinations to choose from, but when it comes to actually booking a getaway, it’s easy to get stuck in your ways and head to similar places year after year. But easyJet holidays is aiming to entice Brits away from well-trodden tourist spots and venture to somewhere a little bit different as part of its new ‘Different Destinations’ range.
According to the low-cost airline and holiday provider, 39% of Brits are looking to visit somewhere new this summer, with data showing an almost 50% increase in searches for ‘hidden gems’ over the last 10 years.
The likes of Marrakesh in Morocco, Budapest in Hungary and Oslo in Norway are among the most popular alternative destinations for 2025, while Djerba in Tunisia and Bourgas in Bulgaria appear in the best holiday ‘dupes’. But the firm says a lack of information, budget constraints and a fear of the unknown can dissuade people from taking the plunge.
To help Brits feel more confident in choosing a destination that’s a little bit different and off the usual tourist-track, easyJet has launched a ‘Different Destinations’ range, featuring 28 locations across Europe and Africa for those keen to explore somewhere new.
Matt Callaghan, Chief Operating Officer at easyJet Holidays, said: “As a nation, we love to travel abroad, and our research shows that many Brits are keen to try something new this summer. In fact, 63% said they’d be more likely to book a holiday to a lesser-known destination if more information were available – highlighting a real appetite for something a little different.
“That’s why we’re proud to launch our ‘Different Destinations’ range – a platform designed to inform and inspire, offering travel tips, local insights, and thoughtful recommendations that benefit both our customers and the communities they visit.
“We believe tourism should enrich everyone it touches, and this initiative reflects our commitment to more inclusive and considerate travel across Europe and Northern Africa.”
The new ‘Different Destinations’ range is now available to browse via the easyJet holidays website and includes the following 28 destinations across Europe and Northern Africa:
- Malta
- Sardinia
- Corsica
- Izmir
- Munich
- Rotterdam
- Lyon
- Hamburg
- Akureyri
- Tromso
- Oslo
- Lake Maggiore
- Costa De Almeria
- Seville
- Costa de la Luz
- Bilbao
- Montenegro
- Gibraltar
- Bourgas
- Zadar
- Budapest
- Ljubljana
- Zurich
- Bordeaux
- Djerba
- Luxor Area
- Agadir
- Marrakesh