SAN FRANCISCO: On a summer evening in San Francisco, JT Mason went to dinner with five complete strangers, confident he would have a good time thanks to careful guest selection by a new type of app for meeting people.
The platform, called 222, promises something different than your typical dating app.
“I’m not getting the image that they want people to see. I’m getting the actual human being,” said the 25-year-old paramedic.
Before the evening, Mason completed a lengthy questionnaire covering his values, interests, drug tolerance, character traits, and other personal criteria.
After dinner, he joined other app users at a private art deco bar, all hoping to meet potential friends or perhaps find something more.
Once connections are made, everyone has the opportunity to tell the app which people they’d like to see again — or not — and explain why.
According to 222, the app’s artificial intelligence becomes particularly effective at matching users after they participate in several events, from dinners to yoga sessions to improv classes.
“As far as AI getting to the point of understanding human chemistry, I think they’re pretty far off,” Mason observed, but said he thinks it can serve as “the first step in getting us to the table to try to create that connection.”
Predicting compatibility between strangers using AI has become the obsession of Keyan Kazemian and his co-founders at 222, which now operates in several major cities from London to Los Angeles.
The 26-year-old entrepreneur hopes to “help people not only form initial connections and get to the next interaction, but help people who already know each other form long, lasting relationships.”
After working at Match Group — the parent company of Tinder and Hinge — he concluded that traditional dating apps “only seek one thing: are you going to swipe right on the next person?”
Most new technologies are “actually placing people not with other humans, but with virtual entities,” he added, referring to social media and AI assistants.
15 cigarettes a day
The growing difficulties individuals face in forming meaningful connections have alarmed health professionals.
In 2017, then US surgeon general Vivek Murthy described a “loneliness epidemic.”
In a 2023 report, he warned that “the mortality impact of being socially disconnected is similar to that caused by smoking up to 15 cigarettes a day, and even greater than that associated with obesity and physical inactivity.”
He cited increased risks of cardiovascular disease, dementia and depression.
The causes, according to various studies, include the gradual disappearance of traditional socializing institutions, addictive digital platforms and, more recently, the pandemic and remote work.
Emotionally challenging
When Isabella Epstein moved to New York in 2021 to work at an investment bank, she “tried everything” to build connections.
Fresh out of a small university in rural Vermont and accustomed to close-knit communities, she experimented with apps and joined clubs — all in vain.
“It was an emotionally challenging period for me,” Epstein recalled.
“I ended up approaching strangers on the street, at coffee shops. I would say to a woman, ‘I love your outfit,’ or stop someone and ask, ‘What are you reading?’ People were very positively receptive.”
Over time, the young woman accumulated hundreds of contacts.
She began organizing impromptu events — inviting some to happy hours, others to pickleball games — and gradually created her own circle of friends.
Passionate about solving this widespread problem, she quit her job and launched “Kndrd.”
The app targets New York women under 40, allowing its roughly 10,000 users to suggest activities and find partners for them.
Other services similar to 222 and Kndrd have emerged in recent years, including Timeleft, Plots and Realroots.
“The positive side of these apps is that their business model doesn’t rely on time spent online,” noted Felix-Olivier Ngangue, an investor at Convivialite Ventures.
“It’s in their interest for people to meet in real life.”